Postcards From The Mundane
Graphic design is often maligned in comparison to what we call fine art. Though of course the Pop Art and Street Art movements have made their use of similar aesthetics and foci. It is rare to still find an artist, capital A, that blends the attention to perception with the finer details of technique. Which is why the latest work of Arusha Ghali is welcoming.
They have taken one of the most common elements of our lives, something we pass by in kiosks, bus terminals, drug stores, and street corners and instead of attempting to elevate it and make us reevaluate its purpose and use in our lives. The postcard is no longer some trivial piece of paper or a collectors item left in a drawer to collect dust.
Nor is it the a recognition of what is great about a place or its people. Ghali’s work focuses on the more common, everyday sites to be seen. Yet like the traditional postcards they too are often devoid of people and the life that makes a place great. In some ways they are a homage to past postcards and an era when they were enough to elicit excitement for the possibilities a space presented. In others, they are a recognition that all it takes is the acknowledgment of the usual to make it unique and worthy of praise.
Today’s art is courtesy of Calder Moore from Vancouver, Canada.