Fulltime HEL: Episode 2 - WordNerd

Fulltime HEL: Episode 2 - WordNerd

To do just about anything, whether it’s start a podcast, open a new business, or even cross the street you need a bit of trust. Trust that people will listen, pay for your goods, or simply not hit you with their car.

In Finland, people trust each other quite a bit. More so than other countries I’ve lived in. It’s why you can generally cross the street safely. The ease of starting a business, as today’s guest proves, is one of the great things about working in Helsinki, Finland. Of course, to get that trust takes more than a mere claim to experience in a particular field.

You need contacts. They can come in the form of friends, family, colleagues or university acquaintances. But you will need them, because they are proof of trust. Something that can be difficult to duplicate digitally.

On this episode of Fulltime HEL I speak with Laura Gutierrez, founder of WordNerd, Finland’s premiere mobile game localization firm. Who I should add I do some proofreading for — remember just because you speak English well doesn’t mean you write it well. Plus everyone could always use an edit, myself included. Laura is well aware of that fact, which is why she pushes all the companies to use her proofreading services. They will in the end look more professional for it.

Laura started WordNerd only a couple of months ago, based on the trust her former employer Supercell and future clients had in her. She’s a great example of what can be accomplished in Helsinki if you’ve got the mind to do something.

And for those wondering what Fulltime HEL is:

Fulltime HEL is a podcast about the life and work of freelancers, startups, co-working spaces & entrepreneurs in the Greater Helsinki Region. It’s comprised of interviews and analysis which gives me a chance to highlight and share all the great things happening in Helsinki as I delve into what makes Helsinki such a hotbed of creative activity. So subscribe on iTunes or listen here.

*Update: A small edit was made to the episode at the request of Laura.


Fulltime HEL was produced by me, Gregory Pellechi. Music for the show is courtesy of Chris Zabriskie.

Fulltime HEL: Episode 3 - Mushrooming

Fulltime HEL: Episode 3 - Mushrooming

Fulltime HEL: Episode 1 - UKKO.fi

Fulltime HEL: Episode 1 - UKKO.fi